This post is itself an example of what we're describing.
The average blog post — researched, drafted, edited, formatted — takes somewhere between two and four hours. We write ours in considerably less than that, and the quality doesn't suffer for it. Here's the process.
How it works
We keep a running list of topics: things we've noticed, questions clients ask, distinctions that seem to confuse people. When we're ready to write a post, we brief the agent the same way we'd brief a junior writer.
The brief is a few sentences. The topic, the angle, the audience, the length. The agent knows our voice — it's been trained on everything we've written previously — so the draft that comes back sounds like us, not like a generic AI blog.
We edit. We cut things that don't earn their place. We add specific details the agent couldn't know. The process from brief to published post is usually under 30 minutes.
Why this matters for your business
Content is one of the highest-leverage things a small business can produce and one of the first things that gets deprioritised when client work gets busy.
The problem isn't that people don't have things to say. It's that the friction between having something to say and having something written is too high. An agent trained on your voice and your domain removes most of that friction.
The result isn't content that looks like you wrote it. It's content where you wrote the important parts — the insight, the specific example, the thing only you could know — and the agent handled everything else.
What you'd need
The setup is the same as for any Sprigly agent: we capture your voice and your standards in the first two weeks, then configure the agent around how you actually communicate.
After that, producing a post is a brief and an edit. The writing itself is largely handled.